Dylan Bowker
Professional Fighters League (PFL) today rolled out a new OTT platform with access to hundreds of hours of premium PFL content. The PFL MMA app is available for free on Roku, Apple TV, Fire, Android, and iOS devices.
“With the launch of our first OTT platform, we’re excited to fulfill the growing global demand for our product by providing fight fans around the world with free access to premium PFL content wherever, whenever, and however they want to consume it,” said PFL CEO Peter Murray.
He continued, “Professional Fighters League is a media and content company. As we continue to grow, innovate, and reimagine MMA, we have placed an emphasis on engaging fans all year long through impactful storytelling and unprecedented access to the sport, our fighters, and the action inside the cage. As the app continues to evolve, this will especially be a destination for international fans outside the US.”
PFL Unlocks Its Vault – Access Classic Fights On Demand
Professional Fighters League dlivers a full fight library ranging from classic matchups to million-dollar championship fights. It features PFL stars such as Kayla Harrison, Ray Cooper, and Emiliano Sordi. Fans also gain access to never-before-seen World Series of Fighting bouts.
Enjoy Original Programming From PFL Studios
In addition to event replays, fans also get original storytelling straight from PFL Studios. The global media division of the Professional Fighters League is producing original MMA content for all platforms. This includes television, digital, and mobile.
Go Behind-The-Scenes
PFL MMA features exclusive, never-before-seen interviews as well as footage. This will provide fans with unprecedented access to all things PFL. Hear from PFL stars like Rory MacDonald and personalities like MMA legend Randy Couture, in addition to celebrity PFL fans.
The league intends to monetize the OTT platform through sponsorship and advertising opportunities for leading brand partners. Also, microtransaction purchases for fans related to gaming and exclusive content.
Professional Fighters League is partnering with ViewLift to bring the PFL MMA OTT platform to the masses. ViewLift offers end-to-end solutions for creating, launching, and monetizing video applications. These efforts are across mobile, over-the-top, connected TV, and game consoles.
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